Since 2012, the Mimo team has been obsessed with sleep, and, specifically, baby sleep. As we built Mimo, we knew that our users were using our products to try to figure out their baby’s sleep - looking for patterns and searching for insight. We knew our nightly summary was insufficient when it came to insights, so we started working to deliver a new, better kind of product that could give actual solutions to sleepless moms and dads.
Slowly, surely, we realized that we could deliver a personalized, self-learning sleep coach to parents, all via an app. Using huge amounts of sleep data, behavioral science, machine learning, clinical expertise, and love, we figured out that we could help identify a baby’s sleep patterns, his or her parent’s parenting style, key problems the family was facing, and then deliver a customized program for that family to do, night by night, to get more sleep within weeks. This was massively exciting to me, as I’ve talked with hundreds of parents who just. aren’t. sleeping., and I desperately wanted to find a way to help them - to help make exhausted eyes less bleary, to make the desperate need
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