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company Mimo & BBB!

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We're so psyched to announce that we're live on both buybuybaby.com and bedbathandbeyond.com! We've loved working with the teams at BBB and they've been super supportive of our efforts, of our Smart Nursery vision, and have just been awesome partners as we help take Mimo to more nurseries around the country. Point your browser to buybuybaby.com or bedbathandbeyond.com and check us out!

In-store launch is coming soon...stay tuned!!

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We're so excited to announce that Diapers.com is the newest partner of everything Mimo. We've been excited at the prospect of working with Diapers for quite a long time, and couldn't be happier to finally say that the Mimo is now available on Diapers.com. Check us out and give both Mimo and Diapers.com some love!

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company Happy Holidays!

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Here at Mimo, we've been doing a lot to celebrate the holidays. Eventually, we'll get a little bit of rest ourselves (as 2015 is shaping up to be a pretty awesome year for us), but for the last month, we've been pretty busy with both work and fun here at Rest Devices HQ. Here's a quick recap of the fun stuff.

Julebord Holiday Party: Marie, who makes up our entire Creative & Design department, hails from Norway, is an unbelievable chef, and puts together a mean party. So naturally, when it came time to put together our holiday party—Julebord, as they say in Norway—Marie pulled out all the stops.

Reindeer Games: Every year, we do a Secret Santa-style hang, that we've dubbed "Reindeer Games." Starting in the middle of a parking lot flanked by Home Depot, Target, Bed Bath & Beyond, and Costco, each participant pulls a name from a hat and gets 20 minutes to spend $20 on that person, then meet in the Costco cafe for lunch. It's a mad dash for the lunch spot, but also a wonderful way to get creative—and do so rather urgently. A few highlights of gifts this year:

  • Katy

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2014 has been a big year for Mimo, as in our biggest year yet. We've had some big milestones, have learned something new every single day, and have been so proud to grow. Here's our top nine moments from the last year:

  1. CES 2014 — working with the team at Intel, launching our bottle warmer concept, and winning the Engadget Best of CES Award.
  2. The crush following CES to get our units shipped on time — we worked around the clock (see visual here) and one of us actually fell asleep in a trash can because he was so exhausted (seriously).
  3. Launching sales with Babies 'R' Us in February — shipping a product for the first time is a feeling like no other.
  4. Continuing our tradition of Reindeer Games: the Mimo Holiday Tradition. Basically, everyone on the team has $20 and 20 minutes in a Costco / Target / Home Depot / Michael's shopping center to buy the best possible gift for their just-announced Secret Santa. It's super efficient and ridiculously fun.
  5. Launching with Amazon in August — they've been phenomenal partners and we pretty much adore our buyer.
  6. Developing our manufacturing in New England — we have amazing suppliers and manufacturers, and our relationships with them are

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alt Over the last few months, we’ve made a lot of progress at Mimo, from our team to the product to our vision. Our team has grown from 5 to 11 people, and we are so thrilled about everyone who has joined the crew (you’ll get a separate post introducing everyone, so stay tuned). Our growth has allowed us to move faster and better—we’ve gained expertise, sheer talent, and energy, and all of this is leading to significant updates to Mimo.

Because of this, we’re accelerating progress, and I’m excited to share some updates we have coming in September. The first big one is to our app. We’ve been doing a complete redesign of the user interface to make it far more user-friendly, useful, and relevant. This change is most notable in the onboarding process, i.e. how you get your Mimo system set up. We’ve gotten excellent feedback from parents (thank you to everyone who has been in touch with us for the last year!), and we’ve completely changed the design so it’s simpler and also more informative, especially if you have a funky router setup or password.

Following this

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Every summer, interns descend on our office to tackle a range of product development and marketing projects. In the process, they also collectively add a layer of energy that is hilarious, entertaining, and invigorating. Here is our top 10 list of what we loved about this summer’s crew:

  1. Team#Hashtag, also known as the posse of engineering interns that decided they were going to transform our Instagram account (who says coders can’t be marketers???).

  2. Their love of turning birthday celebrations into epic Mexican-themed fiestas.

  3. The launch of Rest’s Classic Animated GIF Collection, wherein they created GIFs of everyone and...everything.

  4. The invention of Coding While Wearing Helmets, wherein people wear bike and motorcycle helmets throughout the day while they crank out new firmware or app test code.

  5. Their extreme surveillance and diligent mapping of all food trucks within a 1-mile radius of our office.

  6. Extreme Big Wheeling (see: Tour de Franziaaaaaaa).

  7. Their fascination with all things demolition and renovation: we built out our basement space downstairs, and half the team volunteered to come in on weekends to knock down walls, paint, and add flooring. We’ve never seen people so stoked to use sledgehammers.

  8. Our anti-smoking lobbyists

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